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Nike Unveiled Their New NYC Headquarters, SELF

Nike Unveiled Their New NYC HQ and Damn It's Sexy

Welcome to This Week in Wellness! Once a week, we'll bring you the latest news from the wellness world that has SELF editors talking while rocking our bodysuits .

Here's What We're Talking About. Nike unveiled their new NYC Headquarters earlier this week, and well, the new space is nothing short of entirely swag .

Not ever the company to go halfway, Nike unveiled their new NYC headquarters, a whopping 147,000 square-foot space in Midtown Manhattan—complete with a basketball court and room for up to 400 spectators. "Our overarching idea was looking at sport through the lens of New York City,” Matthew Kneller, Director of North American Communications at Nike, told Architectural Digest , who had the exclusive first look. “We’ve highlighted amazing New York sports moments and Nike athletes through graphics, image, illustration, color, typography, and space,” with local artisan furniture, art and designed featured throughout the many square feet.

In addition to said-massive basketball court, Nike's also installed what they're calling "freestyle" offices, wellness rooms, food and beverage areas, a library, two terraces and a fitness studio. Um, can someone sign me up for a permanent spot there?

The swoosh also expanded the workouts available on the Nike Training Club, in case those 147,000 square feet weren't enough Nike for ya this week.

Me and my Nike apps are like two peas in a pod—I literally will not go on a run without the app started up. But my running addiction has been tempered by my obsession with yoga, and until this week I had been spending far too much money on pricey studio classes. However, on Monday, Nike and NTC rolled out a slew of yoga workouts , ranging from 15 to 45 minutes, and are split the way every other NTC workout is: either under endurance (flows that help you build stamina), strength (typically involving flows that hold poses longer to increase muscle strength), or mobility (restorative sessions that aim to release tension and help you recharge mentally).

“These new workouts are really powerful because they offer the chance to practice no matter what your goal is or where you are on your yoga journey,” says Nike Master Trainer Leah Kim . “With the varying workout focus areas, lengths and poses, there is something for everyone — from the beginner yogi looking to improve their practice to those who are more advanced.”

Serena Williams is the be-all and end-all most glamorous pregnant woman ever. Officially.

Serena Williams stunned the public when announcing her engagement to Reddit founder Alexis Ohan, and even more so when she announced the two were having a child together just a few weeks later. And now, she's channeled Demi Moore's iconic nude pregnancy photo from the cover of Vanity Fair for their July 2017 issue, posing nude with her glorious pregnant body on display. Not only does she look absolutely beautiful, but she's also totally blasting any of her body shamers without saying a damn word. Slow clap, Serena.

And edible cookie dough is a wonderful thing you must try.

Luckily, we got to try a new kind of edible cookie dough this week, and let us just say, it is REALLY. GOOD. Just Cookie Dough , which I sampled in the Birthday Cake and Chocolate Peanut Butter varietals, and they were amazing. and without the risk of salmonella poisoning! They're made with healthier ingredients, like whole-wheat flour and oats, giving it a somewhat healthy seal of approval.

Tune in next week for more wellness news!

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Nike Baseball Celebrates the Energy of New York City, SBD

Nike Baseball Celebrates the Energy of New York City

Nike Baseball’s latest footwear innovation and design will be on sharp display in New York City as athletes take the field showcasing their home-run skills on Monday night and during the game on Tuesday.

Nike Baseball’s Red Apple Collection and Bright Lights, Big City Collection are both inspired by the excitement of New York City. Each collection draws from inherent energy of Manhattan and the city’s ballparks with dynamic color-centric designs that present a fresh twist on the traditional look of baseball. These innovative cleats respond to the exacting needs of the contemporary game by offering unparalleled cushioning and support.

NIKE RED APPLE COLLECTION

Few moments in sport top the thrill of the home run. Commemorated instantly by outfield attractions in stadiums across the country, the ability to go long has the potential to solidify an athlete’s legend on the field. When baseball’s top sluggers compete in New York City, they’ll debut three new cleats from Nike Baseball—the Nike Air Huarache Pro Low Metal, the Nike Air Huarache Pro Mid Metal, and the Nike Air Swingman MVP 2 Metal – designed with colors specifically for the event and allowing the athletes to break free of traditional black spikes and make a powerful statement. Inspired by the host city of New York and professional baseball’s most iconic home run feature, the Nike Red Apple Collection – including the Nike Air Huarache Pro Low Metal, the Nike Air Huarache Pro Mid Metal, the Nike Air Swingman MVP 2 and a special-edition Nike Free Trainer 5.0 – comes dressed in a shiny metallic red accented by chrome green aglets and plate.

Limited numbers of the Nike Home Run Collection including the Nike Air Huarache Pro Metal Low and Mid, the Nike Air Swingman MVP 2 and the Nike Free Trainer 5.0 are available on Nike.com.

NIKE BRIGHT LIGHTS, BIG CITY COLLECTION

The Bright Lights, Big City cleat collection draws influence from the vibrant lights of New York’s Time Square, and will only be worn exclusively by Nike Baseball athletes during the game on Tuesday evening. On the field, the glitter and glamour of New York City is translated in the form of a lenticular, color-shifting Nike Swoosh and cleat plate on the all-new Nike Air Huarache Low Metal Pro and Nike Air Huarache Mid Metal Pro. Presented in seven distinct team colors – black, navy, orange, purple, red, royal blue, and yellow – the cleats are sure to shine under the stadium lights.

NIKE AIR HUARACHE PRO METAL

Characterized by comfort, durability, and unmatched performance, the Nike Air Huarache Pro Metal will now be offered in both a low-top and a mid-cut version. Both the low and the mid-cut offer encapsulated Nike Air for optimal impact protection and full-game comfort in a shoe that locks down the foot for 360 degrees of explosiveness. The mid-cut version features an additional ankle strap to help lock the foot in place.

In addition to the Nike Huarache collections, the Nike Air Swingman MVP 2 Mid Metal features a full-length Nike Air unit for ultimate comfort and Nike Flywire technology wrapping the foot for a glove-like fit.

These three cleats offer multiple solutions for the needs of the most demanding ball players.

Nike Air Huarache Pro Low Metal

  • Low-top silhouette for ankle mobility and a low-to-the-ground feel
  • Combination of mesh and synthetic leather in upper simultaneously provides structure and breathability
  • External TPU heel clip for real lockdown and stability
  • Phylon midsole for responsive cushioning and long-lasting comfort

Nike Air Huarache Pro Mid Metal

  • ¾-height neoprene collar adds ankle support without sacrificing mobility
  • Hook-and-loop strap helps lock down the ankle and heel for lateral stability and support
  • Full-length, encapsulated Nike Air unit provides lightweight cushioning and impact protection
  • Six full-length metal cleats and three smaller metal cleats in the forefoot provide outstanding traction while reducing hot spots

Nike Air Swingman MVP 2 Metal

  • Nike Flywire technology integrated into the laces, wrapping the foot for a glove-like fit
  • Open mesh tongue providing excellent ventilation to help keep your foot cool and comfortable
  • Full-length Nike Air unit provides lightweight cushioning and impact protection
  • TPU plate with a nine-cleat configuration for excellent traction and durability

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Nike - UNLIMITED NYC

Aliaga ASSIGNMENT

BRINg THE ENERGY AND SPIRIT OF RIO TO THE STREETS OF NEW YORK.

NEW YORK ATHLETES* DON'T BELIEVE IN LIMITATIONS. WE LIVE HERE TO BE THE GREATEST WE CAN POSSIBLY BE.

OTHERWISE, WE'D MOVE SOMEWHERE ELSE.

NIKE NYC MISSION

SUPERCHARGE OUR ATHLETES* through unlimited service AND TURN EVERY NIKE TOUCHPOINT INTO A POWER OUTLET.

SMALL SCREEN MEETS BIG

We gave our community as much exposure as possible during the 19 days of unlimited by taking in-store photos straight to the billboard on 34th st.

Nike is using its new digital studio to build a community of sneakerheads, TechCrunch

Nike is using its new digital studio to build a community of sneakerheads Watch a tiny turtle get a 3D-printed mask

A year after acquiring Virgin Mega, Nike is revealing some of the early results of its experiments with augmented reality and community-building.

Virgin Mega was a startup backed by Richard Branson’s Virgin Group that focused on fan communities and shopping. Ron Faris, who led the startup, told me that Nike acquired Virgin Mega in order to explore those same ideas.

Since then, the team has turned into a “digital studio” called s23NYC. Faris said it still has a “startup culture,” with a small team of 24 startup veterans working out of the old Converse offices on 23rd Street in New York City.

s23NYC has taken over Nike’s SNKRS app, which offers insider access to and content around the latest sneakers. Faris, who is now the general managers of SNKRS and s23NYC, said he treats the app as “our digital piranha tank.”

“This is like our lab,” he said. “We drop something in the piranha tank and see how fast the piranhas swarm around it.”

For example, after Penny Hardaway took a sharpie to his sneakers so that they met NBA rules, the SNKRS app launched a stealthy promotion where users could unlock Royal Foamposite shoes by swiping over the screen to color in a digital photo — Nike describes it as “scratch-off cards for the digital age.”

SNKRS has also run geotargeted Stash campaigns, where users can purchase limited edition sneakers from the app — but only after they’ve traveled to a certain location in their city, whether it’s Washington Square Park in New York or pop-up flower stands in Los Angeles.

And the team ran a promotion with Momofuku’s David Chang, where users had to capture an image of Chang’s Fuku East Village menu in the SNKRS AR Camera, which would bring up a 3D model of the Nike SB Dunk High Pro Momofuku and unlock the ability to purchase the sneakers.

Faris said these promotions are linked by a focus on scarcity and urgency, combined with the idea of giving sneakerheads the opportunity to “peacock” their knowledge. In other words, the most in-the-know fans can snag their own sneakers, then get bragging rights by sharing that knowledge with others. For example, Faris said users were posting photos of the Fuku menu on Instagram, and they’d hang out at a Stash location to help others unlock the promotion.

Faris added that one of the goals is to use technology to capture “only the good of lines, which is the tailgate, while avoiding the bad, which is where you feel like you’re at the DMV.” So even when users are directed to a certain geofenced area, there’s no actual line to pick up the physical shoes. That means it’s less of a cutthroat competition, and it doesn’t come with any tedious waiting.

Next up, Nike plans to launch SNKRS in China and Japan later this year (the app is already available in the United States and Europe). Faris also said his team is working on an initiative called Stash Squads, where people who live outside a given city can still participate in a Stash promotion by forming teams with locals.

© Sports Predictions 2018