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Betfair Trading: Trade the ups and downs of sports odds

Betfair Trading: Trade the ups and downs of sports odds

Betfair trading or sports trading is about fixed odds trading in sports events. Trading on Betfair, the leading betting exchange, means to predict the fluctuations of fixed odds either before the start or during an event. Much like stock trading, in order to make money in Betfair trading, traders need to buy low and sell high. Only this time buy and sell orders are replaced by lay and back bets respectively. As a betting exchange, Betfair brings together people willing to back a selection with people interested in laying the same selection. Bettors need to understand that they are not betting or trading against Betfair, since a betting exchange is very much different compared with sports betting bookmakers. It’s more like the middleman, who charges commission in the process of sports trading in order to be a viable business.

If you are a regular stock trader, you’ll find that the similarities between stock trading and Betfair trading are more than a few. Read here why Betfair trading is like online stock trading.

Success in Betfair Trading

Who am I to talk about Betfair trading, right? I was successfully trading on Betfair the horse racing fixed odds before the start of the races in the 2000’s. Why horse racing? Horse racing markets in Betfair have a unique characteristic. Betting activity worldwide peaks in the last 10 minutes before the off. That means liquidity and volatility increase dramatically during those minutes, an ideal scenario for any kind of trader. When fixed odds move, there are opportunities to make money, whereas it’s much more difficult when odds don’t fluctuate at all. Why don’t you watch the following video that shows Betfair trading of the horse racing fixed odds in action:

Yet horse racing isn’t the only popular sport for Betfair traders. Many profitable traders are to be found at the tennis or football matches. They are mostly trading in-play, meaning their trading strategies apply while the sports event is in progress. I myself am not such a big fan of in-play trading. That is why I usually discuss about Betfair trading strategies before the start of a game.

However that doesn’t mean you cannot trade successfully in-play on Betfair. In fact the reward could be substantially higher during live events. Bear in mind though that the reward is proportional to risk involved and bigger reward normally goes side by side with bigger risk. Personally I try minimizing my risk when trading live sports events on Betfair by trading fixed odds that are not changing that quickly, such as during the first set of a tennis match.

Long term Betfair Trading

Another favorite Betfair trading strategy of mine is trading long term events. This kind of trading resembles a lot of in-play trading I suppose, although the trades are completed in days, weeks or even months! Let me give you some examples before I continue.

These are all markets that are settled in several weeks or months’ time. Yet the odds of the contestants fluctuate a lot during that time. What I like more about this kind of Betfair trading is that surprises and market’s shocks rarely come by and there is plenty of time to ponder our next trading move. Trading decisions should be made in a calm state of mind and without pressure of time. That is why I consider long term Betfair trading one of the best trading strategies to begin with. Unless you are impatient and want your bankroll available at all times, because in long term trading Betfair traders need to invest and tie their money down for a long period.

Technical Analysis in Betfair Trading

In brief, for those unaware of the term, technical analysis is a method of prediction depending on graph formations. Almost all of my trading decisions are based on technical analysis. That is why most articles include at least one graph with lines drawn all over it! Whether you believe that technical analysis work in Betfair trading or not, I have come to realize that technical analysis is a useful and – most importantly – free tool that will be foolish not to take advantage of in your trading activities. Here is how technical analysis has helped my Betfair trading:

Betfair Trading Software

Finally a word must be said about the available Betfair trading software. Trading on the betting exchange includes a lot of back and lay bets. While traders can still place their bets and execute their trades via a web browser, they are missing out tons of choices that offer popular trading software. Depending on the speed you need to execute your trading orders, you’ll quickly find out that you are in a disadvantageous position by using the default Betfair interface when it comes to fast trading. The most common functionality trading software offers is the automatic refresh of fixed odds several times per second and single-click trading. While more tools are available like more informative and detailed charts or automation, those two functions make the use of Betfair trading software a necessity. I guess sophisticated software won’t matter in long term trading though.

Stay up-to-date on Betfair trading by becoming a fan at Facebook, following BetStories at Twitter, getting the RSS feed, subscribing to email updates and checking up the latest posts of sports trading!

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Betting Trends Forum 2017, Betting Trends Forum

Betting Trends Forum

The only event in Russia for bookmakers, which combines exhibition and b2b conference.

The main topic of this year's conference was World Football Championship 2018 in Russia. Experts told the audience about features of football betting, innovative technologies, advertising campaigns and methods of effective operation during big sports events.

Betting Trends Forum is dedicated to all areas of betting business in order to prepare your business for the main event of the football season efficiently and professionally.

Find out how the event took place on March 31 in the "Results of 2017" section and look forward to seeing you next year!

you can not miss?

Advertizing: possibilities, restrictions, realization

How to prepare your business and get the most out of the event?

Legislation: updates, new opportunities, risks

Industry standards and advanced technologies in football betting

FIFA World Cup 2018: predictions

Match-fixing and how to fight them

Betting forecast for 2017

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Representatives of the international and Russian market of sports betting who took part in Betting Trends Forum 2017.

Laywer LLC "Legal line"

Laywer LLC "Legal line"

The betting industry regularly faces new legal restrictions. Mariya Lepschikova, a lawyer at PL LLC, will tell how to carry on business in such conditions. The speaker is an expert in the legal support of gambling and lottery business who:

has operated in the gambling industry since 2004;

has successfully represented slot machine halls, lottery clubs and operators, betting shops and bookmakers before the courts of all authorities, including the Supreme Court of the Russian Federation;

has provided support upon examinations of law enforcement agencies in the procedure of administrative and criminal proceedings;

has focused on the appeal of government body’s actions;

has developed the legal rationale for new gambling projects;

has focused on juridical consulting of all existing gambling activities and legal support in related segments.

At Betting Trends Forum 2017, the expert will report on the topic: Legal requirements to events, which outcomes accept bets. Legal regulation trends. Search for new opportunities: repeating solution formula.

Mariya Lepschikova will tell about the logic of bans adoption and explain how to develop business under the conditions of strict legislative control.

President of First Gaming (RUB 90)

President of First Gaming (RUB 90)

Leonid Oboznyy, the president of First Gaming (RUB 90), which was founded in 2009. The company focuses on implementation of large-scale projects in gambling and betting business fields.

Topic of expert’s report is “Influence of top tournaments on betting activity”. Within the presentation, he will cover the following issues:

trends of previous World Championship and European Championship as a basis for forecasts for 2018;

increase of players’ activity and its influence on bookmakers’ revenues during large tournaments;

preferences of players and their changes during such periods.

Leonid Oboznyy has 25 years of experience in gambling business. He was managing and giving consultations to the largest casinos in the CIS. His experience in betting is more than 11 years. Leonid was a member of management board of the second SRO of bookmakers, and a head of expert committee of Russian Association of Bookmakers. The expert is a regular speaker in media (and speaker of RGW in 2012-2016).

Founder of "Foundation of computer support and development of sports" President Bingo Boom

Founder of "Foundation of computer support and development of sports" President Bingo Boom

Konstantin Makarov, CEO at Bingo Boom, will discuss betting business preparations to the 2018 FIFA World Cup and legislation features. On March 31, he will speak at Moscow Betting Trends Forum.

He will tell about interactive bets during the championship and bookmakers operation in the legal framework. Speaker will mention taxation and identification of foreign players.

Konstantin Makarov is a candidate of legal sciences and CEO at Bingo Boom. He has held leading positions in the gambling sector several times; focused on organizing legal gambling events in the Russian Federation; headed Edinstvo company (organizer of all-Russian non-government instant lottery).

Ask question to Konstantin Makarov at Betting Trends Forum!

Chief editor of internet publication "Bookmakers Rating" BookmakersRating.ru

Chief editor of internet publication "Bookmakers Rating" BookmakersRating.ru

Alexey Tkachuk, the chief editor of Bookmakersrating.ru portal, will discuss the following issues: how 2018 world championship will influence revenues of Russian bookmakers, how huge amounts of bets the largest Russian bookmakers expect, and how large-scale the World Cup will be for Russian bookmaking in comparison with 2014 mundial in Brazil. On March 31, he will speak at Betting Trends Forum 2017.

- what income Russia’s land-based and interactive bookmakers expect;

- how much the amount of bets on the World Cup among Russians will increase in comparison with 2014 mundial;

- whether the world championship will influence the development of Russian bookmaking;

- how often bookmakers appear to be right in assessing chances of FIFA Football Cup participants.

In his presentation, Alexey Tkachuk, the chief editor of Bookmakersrating.ru, will share preliminary business forecasts on 2018 FIFA World Cup from major Russian bookmakers.

Head of Business Development & Sales Russia / Eastern Europe at Nielsen Sports

Head of Business Development & Sales Russia / Eastern Europe at Nielsen Sports

In his presentation, the expert will give examples of cooperation between bookmakers and sports organizations on the European market and tell how this concept can be implemented in Russia.

Maxim Kleiman can be literally referred to the best sports marketing specialists. He has two university degrees: the first one was obtained at the Department of Economics and Politics of Hamburg University and the second one at the University Of Applied Sciences Of Dusseldorf in football management.

Then, Maxim has focused on sports marketing for more than seven years. Since 2013, he has been in charge of business development aspect at Nielsen Sports in Russia and Eastern Europe. He focuses on cooperation with such Moscow football clubs as Spartak, Lokomotiv and Dynamo, Kontinental Hockey League, Silk Way rally, as well as Kamaz master and Katusha teams.

You can listen to Maxim Kleiman’s presentation and ask him questions on 31 March at Betting Trends Forum.

Head of the training center UB|CONSULTING

Head of the training center UB|CONSULTING

In 2002, Elena started to work as a trainee croupier in a casino. In 2008, she successfully fulfilled herself in the field of trainings for the casino staff. She has completed successfully several startups as the head of department training.

Since 2013 is the head of the training center UB|CONSULTING company UB|GAMING. Now, her main activity is the development of new teaching methods with the aim to increase efficiency of the bookmaker's offices.

Co-founder & CEO "Oulala Games"

Co-founder & CEO "Oulala Games"

Recognized ICE Totally Gaming Prophet, data and business intelligence iGaming idol of the year 2016, holder of many other prestigious awards and author of one of the best products in the history of fantasy sports – Valéry Bollier – will come to Moscow to participate in Betting Trends Forum 2017 .

From his presentation attendees will learn about the subtleties of DFS and how bookmakers can make money on it. He described the second part of the presentation as follows:

“Rather brutal presentation, dedicated to the revolution in customer behavior in online gaming industry, which answers the question: why the majority of operators will fail in the medium term if they don’t drastically change their offerings to meet the needs of millennials?”

Valéry Bollier is not just a reputable specialist in the sphere of iGaming; he stood at the origins of one of the most successful industry products. Fantasy football game, launched by Oulala Games, was acknowledged as “The best fantasy sports product” at SBC Awards 2016.

Valéry Bollier received numerous awards. Being a regular attendee of exhibitions and conferences, including ICE Totally Gaming, SBC event: Betting on Football, SIGMA MALTA, EIG Berlin, Gaming Conference in Holland, Big Data Week, iGaming Academy, he has been repeatedly recognized by the professional community as the best expert.

Betting Trends Forum provides a unique possibility to pick up knowledge from Valéry Bollier in one of the most promising betting directions.

CEO Entergaming Platform

CEO Entergaming Platform

Thanos Marinos is well known in the international gaming community, he repeatedly presented at large forums dedicated to betting and gambling. In particular, he was a speaker at the EIG 2013 Barcelona conference, Moscow-based Russian Gaming week 2014, Belarus Gaming Congress and Betting Trends Forum.

No less remarkable are his professional merits. For 10 years Thanos Marinos has been successfully working with Eurobet, Betshop, Globet, Intralot, Betgenius, Merkur Gaming, Unionbet, and National Bank of Greece. He consults a number of international clients via Gerson Lehman Group on the issues of Greek and Turkish betting and gaming markets.

“Throughout my career, in executive positions within international leading operators in the betting and gaming industry, I have earned a successful track record in managing complex business initiatives, and delivering exceptional rather than expected results,” says Thanos Marinos.

Being a specialist and huge admirer of innovation technologies, he launched a bitcoin exchange in Greece in 2014.

You will be able to listen to recommendations from Thanos Marinos on the efficient use of high tech betting platforms and ask him questions at Betting Trends Forum on March 31.

General Director "FederBet"

General Director "FederBet"

Federbet is a belgian association, that wants to support rights of customer and bookmakers.

One of the main goal of federbet, is reduce the impacts of wrong effects of match fixing.

Since it has started this fight Federbet has reached lot of achievements.

Federbet is official partner of Spanish League and several italian football club.

Since last february has started a proficue cooperation with SRO, that is the main partner of Federbet in East Europe.

Director of Integrity and Development Indexxdata Sport Security Consulting

Director of Integrity and Development Indexxdata Sport Security Consulting

"Integrity prognoses and investigations before major tournament" – this is the topic of one more presentation at our conference.

Josef Hosmaj, the Director of Integrity and Development at Indexxdata Sport Security Consulting, will share his opinion and experience on this matter. He will answer the following questions:

Why to wait till match-fixing occurs and only then to investigate?

What prevention against match-fixing can be done before tournaments begin?

Are monitoring systems the only tool to combat the match-fixing during the tournament?

How can organizing body, bookmakers and live data providers profit from active prevention before the tournament?

Indexxdata Sport Security Consulting is the leading company which specializes in fight against all fraudulent activities and corruption in sports as well as prevention of these negative phenomena. The company provided its services to UEFA, FIFA, Slovak Football Association, Austrian football club “Sturm Graz” and sport data providers RunningBall/Perform and Genius Sports. It has supported its partners from Germany, Brazil, Canada, Slovakia, Switzerland, Egypt, Great Britain, Malta and other countries in fighting against match-fixing.

Indexxdata differs from other analogue organizations because it investigates the problem of unfair games between sports teams and fraud in betting in the most careful and comprehensive way. That’s why one of the company’s leaders Josef Hosmaj is supposed to give lots of new, exclusive and useful information.

Operations Director at BetСonstruct

Operations Director at BetСonstruct

He was born on November 12, 1985 in Leningrad (St. Petersburg). He graduated from the Odessa National University. Mechnikov on the specialty "Mathematical Economics (Banking Analytics)". Master of Science, Candidate of Science.

In the gambling business since 2003. Started with the position of assistant bookmaker in BC Nevada-Sport. He went to the operating director of BetInvestGroup, created and developed international brands Favbet and Betinvest. He worked in leading international brands Expekt, Bwin, Bet365.

Since 2017 he has been working for BetConstruct

Project Manager "ReviewLab", Deputy General Director of "Sidorin Lab"

Project Manager "ReviewLab", Deputy General Director of "Sidorin Lab"

Prokhorov Nikita Vitalyevich

• Deputy General Director

• Executive Director of Learning Center "LIMUR" *

* LIMUR (Laboratory of Internet Marketing and Reputation Management) is the winner of the "Best Lecture" Award of 2015

• Countries of work - USA, Finland, UK, Russia.

• Red diploma of an international economist, a red diploma in innovative management (MAI and IMES)

• University of Illinois at Urbana-Champaign - Specialization in Digital Marketing

• Certified Specialist in Strategic Management and Innovation (Copenhagen business school)

• Speaker and presenter of major industry conferences: RIF + CIB, COLISIUM, RIW, IBC, Netology, YABC, EveConf, SMMcon, YAAC, Business Youth, Internet Advertising Day, LIKE SMM, LIMUR, Ural Internet Week 2016

• Teaching: RASHiGS under the President of the Russian Federation, OSU

Experience of joint projects with the largest companies:

Sportmaster, Bank of Moscow, Biglion, Sportmaster, Platypus, L'Occitane and Family doctor and other major brands.

He is able to work with reputational problems of any complexity.

The main report "Reputation Management in the Internet"

The course will help you to manage your opinion about your brand, quickly and efficiently respond to negative feedback. You will learn how the reputation in the SERP for sales is affected. You can create and communicate to people the idea of ​​your company, which you want.

• Automatic and manual monitoring of mentions

• Working with the negative

• Struggle for positive references

• Reputation in the SERP

Managing partner AdConsul

Managing partner AdConsul

All aspects of the current legislation, as well as trends and prospects of the betting industry will be covered by a Managing Partner at AdConsul Julia Nemtseva.

Professional experience of the expert includes:

development of MBA program for MIRBIS business school;

key positions at Gazprom-Media Plc and NTV-Media Ltd;

participation in discussions of the Chamber of Commerce of the Russian Federation;

membership in the board of the Advertising Federation of Regions;

participation in Expert Council of the Federal Anti Monopoly Authority.

Many government authorities and business community defer to opinion of Julia Nemtseva.

Listen to the report of Julia Nemtseva “Advertising of betting companies. The 2018 FIFA World Cup and the 2017 FIFA Confederations Cup”.

Head of Gambling at CityAds Media

Head of Gambling at CityAds Media

You will learn about effective methods of popularizing a betting shop in the Internet and get some advice on how to put them into practice.

Denis Konotop is a famous expert in the sphere of digital marketing with more than 6 years of experience. He wrote several prominent articles about making a profit in the World Wide Web, fighting fraud and about affiliate marketing.

At Betting Trends Forum Denis will speak about “Traffic in betting: main trends of 2017”.

His presentation will consist of three major parts:

Methods of receiving traffic for a betting shop;

Main mistakes while buying traffic;

Prevailing trends of the performance marketing in 2017.

Become a speaker

CASEXE summarized the results of its White Label webinar

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Youth sports ban won’t harm Russian betting shops

Added 19 сентября 2017

Previous week, members of the State Duma of the Russian Federation.

How to start an online casino business: learn the latest legislative changes in global gambling industry

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CASEXE suggests to find out more about important updates in.

Betting advertising is restricted to specialized sports media in Russia

Added 12 сентября 2017

As announced by the Federal Anti-Monopoly Service (FAS), bookmakers can.

Find out the latest news first

How it was in 2016?

We will not tell better than our guests how did Betting Trends Forum 2016 pass.

See our reports and experts opinions.

“In my opinion, such events are great platforms where we can discuss problems, develop industrial approaches and create projects aimed at applications and solutions. The more business representatives and experts take part in such discussions, the better industry can formulate offers to address certain issues. In general, Betting Trends Forum may well become a permanent professional platform to discuss industry issues.”

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